SOFT

SO

SOFT SO

I used to believe that design was information architecture, and also that this architecture was built in the brain of an information recipient. Recently I've come to think that, although the materials of that architecture's construction are indeed the information brought from the outside by the sensory organs, at the same time some very important building blocks are also the recollected experiences, the memories, awakened by these external stimuli. People imagine the world and interpret it when outside stimuli awaken the mountain of their internally stored memories.

hara

Possible, A Habit Tracker
Hoyd Breton Hoyd Breton

Possible, A Habit Tracker

In our eternal struggle for improvement one value reigns over all others – consistency. I designed and made this Habit Tracker so the brass ball is rolled each day that you're successful. After a total of 7 days, one full week, move the pin to the next slot and carry on. Successfully funded by a community of hustlers over at Kickstarter.

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Flow, A Room Divider
Hoyd Breton Hoyd Breton

Flow, A Room Divider

Open layouts are functional but I needed a flexible device to temporarily define our living and hustle spaces. A room divider made out of plenty of crumpled paper balls, two sheets of plywood, and some brute force.

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Solid, A Reliable Stool
Hoyd Breton Hoyd Breton

Solid, A Reliable Stool

A reliable stool made out of materials that can be bought at any big box hardware store at an incredibly low cost.

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Folder, A Formal T-Shirt With A Special Phone Pocket
Hoyd Breton Hoyd Breton

Folder, A Formal T-Shirt With A Special Phone Pocket

The bulge on my right pant pocket made by my oversized phone was uncomfortable, physically and visually. I coupled that problem with the desire I've had for some time to create a t-shirt I can use as a standalone top in settings that suggest a more tidy presentation. The outcome is a soft-to-the-skin t-shirt ready for nicer settings, summer, and to hold my big ass iPhone. Made to order. Limited run.  

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Sudor, A Cycling Bandana
Hoyd Breton Hoyd Breton

Sudor, A Cycling Bandana

My brother is a dedicated cyclist. For his birthday, I scooped up some sweet gear from Rapha and made him a bandana to use under his helmet in order to keep the sweat away from the eyes.

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Oak, A Small Mallet
Hoyd Breton Hoyd Breton

Oak, A Small Mallet

A handy mallet to help me drive through stubborn unions. Carved out hand grips to ensure a comfortable and stable grip while getting good work done.

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Forecast, A Rack for Tomorrow’s Outfit
Hoyd Breton Hoyd Breton

Forecast, A Rack for Tomorrow’s Outfit

Tools for incremental improvements are my focus. With Forecast, I was determined to improve the morning routine by creating a versatile hanger to place tomorrow's clothes. Two soft edged hooks for tops and exercise gear as well as a soft edged rack for bottoms.

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Lift, A Projector Shelf
Hoyd Breton Hoyd Breton

Lift, A Projector Shelf

After testing out the standard metal projector base, I wanted to explore making a shelf for the projector instead. The shelf would position the projector properly for daily viewing but also support easy unmounting whenever we take it to the backyard or another room. I considered bringing the volume of the shelf down by painting it white but ultimately enjoyed the attention it requested.

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